1. Content Strategy (Foundation)
Profession:
Beginner Digital Content Writer (focus on simple storytelling & student content)
Buyer Persona:
University student (like Aulia) who wants to create better content but struggles with writing and ideas.
Main Goal:
- Build personal branding as a relatable content writer for students
- Help students create simple but engaging content
- Attract beginner clients (students or small creators)
2. Content Pillars
- Simple Writing Tips
Description:
Content that teaches how to write in a simple and clear way.
Example Topics:
- How to write an engaging caption
- Simple writing tips for beginners
- Common writing mistakes
- Storytelling for Beginners
Description:
Content about how to create simple storytelling to make content more interesting.
Example Topics:
- How to turn a simple story into engaging content
- Basic storytelling structure
- Example of storytelling in captions
- Student Life & Relatable Content
Description:
Content that relates to student experiences.
Example Topics:
- Overthinking before posting
- Fear of being judged
- My experience starting content creation
- Content Ideas & Inspiration
Description:
Content that gives ideas so the audience does not feel stuck.
Example Topics:
- Content ideas for beginners
- Ready-to-use caption examples
- Daily content inspiration
3. 6-Week Content Plan
Week 1
- Theme: Starting from Zero
- Website: “How to Start Writing Content as a Beginner Student”
- Instagram Photo: Tips to start writing from zero
- Instagram Video: My first experience trying content writing
- TikTok: Story about being afraid to start
- Type: Storytelling + Tips
- Objective: Help beginners start without fear
Week 2
- Theme: Simple Writing
- Website: “Simple Writing Tips for Students (No Overthinking)”
- Instagram Photo: 5 simple writing tips
- Instagram Video: Before vs after caption
- TikTok: How to write a caption quickly
- Type: Education
- Objective: Help audience write without overthinking
Week 3
- Theme: Storytelling Basic
- Website: “Easy Storytelling Technique for Social Media”
- Instagram Photo: Simple storytelling structure
- Instagram Video: Short storytelling example
- TikTok: 15-second storytelling
- Type: Education
- Objective: Teach basic storytelling
Week 4
- Theme: Content Ideas
- Website: “10 Content Ideas for Students Who Feel Stuck”
- Instagram Photo: List of content ideas
- Instagram Video: Simple viral content ideas
- TikTok: 3 quick content ideas
- Type: Tips
- Objective: Help audience who run out of ideas
Week 5
- Theme: Confidence & Mindset
- Website: “Stop Overthinking Your Content: Just Start Posting”
- Instagram Photo: Relatable quote
- Instagram Video: Story about fear of being judged
- TikTok: POV student feeling insecure about posting
- Type: Storytelling
- Objective: Build audience confidence
Week 6
- Theme: Practice & Growth
- Website: “How Consistency Improves Your Writing Skill”
- Instagram Photo: Tips for consistency
- Instagram Video: My progress journey
- TikTok: Before-after writing improvement
- Type: Motivation + Tips
- Objective: Encourage consistency
4. Strategic Justification
My content is relevant because it focuses on common student problems, such as:
- not knowing how to start
- lack of confidence
- running out of ideas
This content helps because it:
- provides simple solutions
- is easy to understand
- is relatable to student life
For personal branding, this strategy positions me as:
“a simple, relatable, and helpful content writer for beginners”
Also, my content shows my skills directly (writing and storytelling), not just theory.
5. Digital Ethics Consideration
To maintain digital ethics, I will:
1. No Plagiarism
- Create original content
- Avoid copy-paste
2. Ethical Use of AI
- I use AI as a tool to support my work, not to replace my thinking
- I always rewrite and adjust the content using my own words and style
- I make sure the final content reflects my own understanding and creativity
3. Respect Copyright
- Use original or free-to-use content
- Give credit when needed
4. Professional Communication
- Use polite language
- Avoid offensive or harmful content